<aside> 👑 About this methodology: Track and identify the best moment in the process of acquisition, maintenance, retention, and loyalty of your persona.

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Welcome to the digital item for generating experiences and memories in people's everyday lives.

Keep in mind: "No two people can have the same experience"


👉🏼 Read 👈🏼:

  1. Instruccions
    1. Describe the scenario, situation, or place where the described actions will take place (whether physical, virtual, or hybrid), the more details you can provide, the better findings you will have.
    2. Include a reference image so that you always remember the scenario where you will carry out the actions.
    3. Complete the table with your step-by-step ideas that you are currently doing or will do.
    4. Test it for a certain period.
    5. Measure results.

Describe your scenario:

<aside> 🎦 Write your scenario: Describe the scenario where your user's (persona) main experience takes place, be as specific as possible so that you identify the points, objects and key elements to be memorable.

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Display the scenario:

Show a photograph, a map, a model, a drawing, or a graphic element that shows the scenario you described.

Color code:

Moments Discovery → Consideration → Purchase or selection → Retention → ← Brand Loyalty
How will you make the way your potential persona discovers you memorable? What strategies will you use to make your potential persona choose you? What non-transactional elements can you use to make the purchase memorable? What strategies will you implement to keep your persona with you? What elements of identity and belonging will you provide to your persona so that they speak about you and embrace your discourse?
Write your ideas 👇🏼 Write your ideas 👇🏼 Write your ideas 👇🏼 Write your ideas 👇🏼 Write your ideas 👇🏼
Mental state of your persona
Actions your persona takes
Top 3 interaction channels
What memories are you providing
Sense activated
Insights Choose the moment (insight) one is the priority that you should emphasize?
What might irritate them?
Elements of environmental relationship