<aside> 👑 About this methodology: Track and identify the best moment in the process of acquisition, maintenance, retention, and loyalty of your persona.
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Welcome to the digital item for generating experiences and memories in people's everyday lives.
Keep in mind: "No two people can have the same experience"
<aside> 🎦 Write your scenario: Describe the scenario where your user's (persona) main experience takes place, be as specific as possible so that you identify the points, objects and key elements to be memorable.
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Show a photograph, a map, a model, a drawing, or a graphic element that shows the scenario you described.
Moments | Discovery → | Consideration → | Purchase or selection → | Retention → | ← Brand Loyalty |
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How will you make the way your potential persona discovers you memorable? | What strategies will you use to make your potential persona choose you? | What non-transactional elements can you use to make the purchase memorable? | What strategies will you implement to keep your persona with you? | What elements of identity and belonging will you provide to your persona so that they speak about you and embrace your discourse? | |
Write your ideas 👇🏼 | Write your ideas 👇🏼 | Write your ideas 👇🏼 | Write your ideas 👇🏼 | Write your ideas 👇🏼 | |
Mental state of your persona | |||||
Actions your persona takes | |||||
Top 3 interaction channels | |||||
What memories are you providing | |||||
Sense activated | |||||
Insights | Choose the moment (insight) one is the priority that you should emphasize? | ||||
What might irritate them? | |||||
Elements of environmental relationship |